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I Love Ugly watches

I Love Ugly watches

I Love Ugly is an Auckland based, premium menswear brand with a foundation speaking the vernacular of contemporary culture, art, design and music. Committed to sourcing and customising unique designs and materials from around the world, they uphold an unwavering attention to bespoke styling.

The ironic phrase "I Love Ugly" suited the belief of what founder Valentin Ozich felt to be true, where the terms 'beauty' and 'ugly' are purely subjective and fluid. Taking pride in ones differences and stylistic preference is one of the philosophies that has been embedded in the name and culture of the brand.

Their watches feature a genuine leather strap with a laser-engraved angel logo on the case back. These classic analogue watches are made with superior materials, clever detailing and a quality finish. The ‘Archibald’ watch (available in black, silver or gold) is both bold and brassy, featuring an over-sized face, as well as extremely durable components, and the Black on Black classic is a testament to I Love Ugly’s key eye for designer chic.

Ernest Hemingway and the New Zealand physicist Ernest Rutherford, both of who were Nobel Prize winners, inspire the I Love Ugly ‘Ernest’ watches, and this fitting celebration of curiosity serves as the main focus for the watch’s design. What makes this watch truly interesting is dial's markers serve two purposes depending on where you look, inside they tell you the hours and outside you get the seconds counter. A not illogical set up, but innovative and unusual nonetheless, and it's always nice to have a watch design that forces you to look that little bit closer.

Twisted Time is proud to be an official stockist of I Love Ugly watches