In recent weeks we've introduced you to watches that have been inspired by beer and wine bottles, influenced by the humble but oh-so-important ruler and let's not forget the inclusive design of the Bradley Watch by E-one.
Today it's the turn of the British seaside.
What you may think of as a bleak, cold and cloudy canvas is being re-imagined by Shore Projects, a group of designers who were shocked to realise neither of them wore a watch. They set about trying to change this by creating a watch they - and others - would all want to wear and their main source of inspiration was the British coast. The result is a range of surprisingly clean, refreshingly simple and attractively timeless watches available in a variety of colour combinations.
In fact, it's the shades of some of the straps that you first connect with their number one influence; the sea greens and aqua blues are undeniably nautical. Then there are the names of the watches "Poole", "Portland" and "Whitstable", all taking the names of famous coastal towns, though we can forgive you for not knowing that instantly if you're not from the British Isles. And even if you are, maybe you didn't know that there is indeed a British Portland; it's an island off the coast of Dorset.
Other neat features of these watches include the quick ability to swap and change straps quickly and easily, and they plan on releasing more stylish straps through collaborations with other artists and designers.
Oh, and of course, they were designed to get wet. Water resistant to up to 100 metres this means they are built to be worn while swimming in the sea, British or otherwise. What are you waiting for? Get yours, and jump on in!
Or maybe, just go sit on the beach and eat fish and chips....