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Design for Everyone: The Bradley Watch by Eone

August 12, 2014.


The latest brand to join Twisted Time is a special one, not because of its smart, simple design - or rather not just because of this - but because this watch is that it is truly for everyone.That's what Eone stands for, everyone.

It's probably never crossed your mind how the visually impaired tell the time, but Bradley by Eone is a new and different solution because it also allows sighted wearers to tell the time the way they are used to and all can enjoy it's sophisticated and unique design, which aims to be inclusive, not exclusive.


Based in Washington DC, the story of how Eone came up with the Bradley is an interesting one. It was Eone's founder Hyungsoo Kim who recognised that most watches require sight and that existing timepieces for the visually impaired had their disadvantages. Their followed extensive consultation and collaboration with a number of visually impaired participants whose input helped shape the design of Bradley.

Their followed a high profile Kickstarter campaign, during which over 3,800 backers exceeded the original needed amount of $40,000 to over $590,000.


Even the name of the watch is a source of inspiration. US Navy Lt. Brad Snyder lost his sight while serving in Afghanistan in 2011. Less than a year later Snyder won gold at the 2012 Paralympic Games in London and he has become an inspiration to millions. Snyder is now a spokesperson for the watch, as well as training for the 2016 Games in Rio de Janeiro.

Get your hands on Eone's Bradley at Twisted Time now.


And here's a great first person review of the Bradley watch by The Blind Cook who won MasterChef USA in 2012.

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