It's uncertain if a watch has ever been called a "grower" before but at first glance the new Grow collection of watches by Alessi leave you a little bemused. However upon second and third looks you will be wanting to know more. So let's subject these latest watches by Alessi to a closer examination in order to fully appreciate their unique appeal.
These five striking timepieces, which come in black, white and the bold primary colours of yellow, red and blue, are the result of a collaboration between Alessi and Shiro Studio, a painfully cool London based design collective. Andrea Morgante is the specific designer responsible for these quirky watches and there is a considerable amount of method behind his madness. The watches were designed with the shape and growth of the human body in mind. The rippled texture of the comfortable polyurethane strap envelops the idea of the human body which contains within it a number of ever growing muscles and fibres. The fact that the watch is a single entity - the watch case contained within it - rather than an assembly of parts nods to the fact that human growth is a smooth solid and not disjointed process.
But now let's hop off our design-junkie stool and talk candidly not creatively. There can be no denying that these unisex watches are fun and different while also being incredibly practical and comfortable to wear. It should also be noted that they have been made to the same high standard that Alessi is known for, while coming with an affordable price tag. Now isn't that precisely the kind of watch that could grow on you...?